BetaGeoModel.expected_purchases_new_customer

BetaGeoModel.expected_purchases_new_customer(data=None, *, t=None)

Compute the expected number of purchases for a new customer across t time periods.

Adapted from equation (9) in [1], and lifetimes library: CamDavidsonPilon/lifetimes

Parameters:

tarray_like

Number of time periods over which to estimate purchases.

References

[1]

Fader, Peter S., Bruce G.S. Hardie, and Ka Lok Lee (2005a), “Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model,” Marketing Science, 24 (2), 275-84. http://www.brucehardie.com/notes/021/palive_for_BGNBD.pdf